Restoration

Water, fire, and mold leads answered in under a minute with an ETA, the insurance question handled, and the crew dispatched before the adjuster is even called.

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Water is rising and the customer has 3 tabs open. The first reply gets the dry-out.

What your leads actually say

Three messages water and fire damage restoration companies get every week

Verbatim in spirit. Each one arrived while the person who should answer it was on a job, and each one was also sent to 2 or 3 competitors.

“Supply line under the bathroom sink burst while we were at work. Two inches of water in the hallway and the carpet is soaked. Do you work with insurance and how fast can you get here?”

“Small kitchen fire last night, contained, but the whole house smells like smoke and there is soot on everything. What does cleanup involve?”

“Found black spots behind the washer and the drywall is soft. I think it is mold. Do you test and remediate or just one?”

How LeadBolt answers

Composed for the lead in front of it, in about 45 seconds

The reply on the right is the kind of message Live Wire, the auto-responder, sends to water and fire damage restoration companies. It is built from what the customer wrote, the service LeadBolt classified, the time of day and whether you are open, the city, and the facts you set: your prices, your policies, your license. Nothing is pasted from a script bank, and no two leads get the same message.

Strike First, the speed-to-lead engine, sends it in about 45 seconds, during hours and after. Lightning Rod, the spam detection, has already parked the lead resellers and the marketing pitches, so the crew only ever sees customers. If the customer goes quiet, Boomerang, the ghost-lead follow-up, nudges them until they answer or say stop, and the whole thread lives in Switchboard, the unified inbox, where a person can take over with one tap.

What LeadBolt sent 0:44

Hi Erica, this is ACME Restoration. Two inches of standing water needs extraction started within hours to keep the subfloor and drywall, so we would dispatch a crew to Mesa now, ETA about 45 minutes. We bill your insurance directly and document everything for the claim. Reply YES to dispatch, and shut off the water at the main if you can reach it.

Built from

Customer's words: burst supply line, 2 inches of water, insurance
Service: Water Extraction
5:40 PM, open
Mesa
Your fact: direct insurance billing
Dispatch now

Illustrative reply. The appointment windows come from Dispatch, the scheduling add-on.

The services you can auto-book

5 of 9 book from the first reply

Extraction, board-up, inspections, and sewage cleanup dispatch from the first reply because the scope is decided on site. Fire cleanup, remediation, contents, and rebuild follow the inspection and the adjuster, so the reply books the inspection and explains the claim process.

With Dispatch, the scheduling add-on, the first reply offers 2 or 3 real windows and the customer books by texting a number. Services that need a quote get the estimate visit booked the same way, which is still a booking on your calendar. Which services are bookable is set per service inside LeadBolt, so the list below is a starting point, not a rule.

Water Extraction and Dry-OutBooks instantly
Emergency Board-UpBooks instantly
Moisture InspectionBooks instantly
Mold InspectionBooks instantly
Sewage CleanupBooks instantly
Fire and Smoke CleanupEstimate first
Mold RemediationEstimate first
Contents Cleaning and StorageEstimate first
ReconstructionEstimate first

Where these leads come from

The sources that matter most for water and fire damage restoration companies

Every one of them gets the same treatment: instant reply, spam screening, one inbox, and revenue attribution. Each is connected with you on a call, included with every plan.

Google Local Services

The dominant source for emergency water damage, charged per lead and worthless after 10 minutes.

Yelp

Where the customer verifies you are real and local while the water is still rising.

Google Ads

Emergency searches at every hour, attributed by campaign to the jobs they produced.

Website forms

The 'request emergency service' form that must not wait for the office.

Phone calls

Missed-call text back, because a flooded homeowner who hits voicemail is already calling the next company.

See every source and what is coming next

Seasonality and timing

When water and fire damage restoration companies get buried, and why the clock matters more then

Restoration demand is event-driven. Freezes burst pipes across whole cities in one night, monsoons and hurricanes flood neighborhoods, and summer brings the AC condensate leaks and the supply lines that fail while the family is on vacation. Every event produces a spike of leads that are all urgent at once, and each customer will hire the first company that gives an ETA and says the word insurance correctly.

Throttle, the Yelp ad tuning, pushes budget into the event weeks and blocks the keywords that only attract the lead resellers who appear after every storm, which Lightning Rod, the spam detection, parks anyway. After hours is the entire business model: pipes burst at 3 AM. The after-hours voice gives the shut-off instruction, the ETA, and the insurance answer in one reply, dispatches on a YES, and escalates to the on-call crew lead in the same minute.

Plans start at $149/mo and every plan answers every lead in under a minute. Throttle is included in Pro. See pricing for the full grid.

Keep reading

Three trades that look like yours, and two features they lean on

Answer the next restoration lead in under a minute.

Connect your sources in about 10 minutes, or let us do it with you on a call. No free plan, no long contract, cancel whenever you like.

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