Ghost-lead follow-up

The lead did not say no. The lead got busy.

Roughly half of quote requests go quiet after the first exchange. Most of them are still going to hire someone. Boomerang keeps you in the conversation until they do.

No reply after first response

4 steps · stops the moment they answer

Active
  1. 1 hourSMS sent

    Hi Sarah, just checking you saw our note about the free in-home estimate.

  2. 1 dayEmail sent

    A quick look at what a new system runs in Scottsdale, plus financing.

  3. 3 daysSMS

    Still happy to come out this week. Morning or afternoon better?

  4. 7 daysSMS

    Last note from us. Reply STOP anytime, or we'll leave it here.

An illustrative 4-step sequence for leads who stop replying after the first response.

How it works

Timed sequences that stop the moment they answer

A follow-up sequence is a short list of messages with a delay before each one: an hour, a day, three days, a week. LeadBolt starts the sequence when a lead has not replied to the first response from Live Wire, the auto-responder, or when a quote has been sent and nothing has come back.

Each step can be SMS or email, and each is written in your voice with the customer's name, service, and city filled in. The sequence pauses on any reply and hands the thread to a person in Switchboard, the unified inbox. Nothing ever sends on top of an active conversation.

Every sequence ends politely and honors STOP. The goal is not to wear anyone down. It is to be the company that was still there when they finally had 5 minutes to deal with the AC.

What you get

What changes when it is running

Nobody has to remember

The follow-up that never happens because the estimator got busy is the most expensive message in your business. This one sends itself.

Timing you set

Aggressive for emergency services, patient for replacements and remodels. Different sequences for different services and stages.

Reads like a person

Short, specific, and in your words. 'Still happy to come out this week, morning or afternoon better?' Not a newsletter.

Stops instantly

Any reply pauses the sequence. STOP ends it. A won or lost status ends it. You will never text a customer whose job you already finished.

Measured recovery

Scoreboard, the analytics view, shows how many quiet leads the sequences brought back, and how many turned into appointments and revenue.

Stop losing the leads you already paid for.

Follow-up sequences are included in Growth and Pro. Turn one on and watch the quiet leads come back.